Cause-Related Marketing formatIsbn:Softcover - 9783838665115 über spezifische Vergütungssysteme

über spezifische Vergütungssysteme

Chancen und Herausforderungen für Unternehmen

Spektakulären Ereignissen wie diesem verdankt der Fußball seine Popularität und das überragende öffentliche Interesse

including socio-historical

Cause-Related Marketing formatIsbn:Softcover - 9783838665115 über spezifische VergütungssystemeInhaltsangabe: Abstract: Cause related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the usual perspective of companies, but from the charities? point of view, focusing on the example of British cancer charities. The study shows that cause related marketing has developed in context of a changing business environment and growing customer