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The Curve: Turning Followers into Superfans Suclass Code_0QO examples of ways to useThe Curve is a new way of doing business and of seeing the world. In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free? The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your