Hooked (US edition): How to Build Habit-Forming Products Vendor Code_V0236 budaya serta prinsip kebenaran sejagat

budaya serta prinsip kebenaran sejagat

and transform the knowledge into a Tool of War in business and in life

From Darwin and Freud to the halls of Google and Apple

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Hooked (US edition): How to Build Habit-Forming Products Vendor Code_V0236 budaya serta prinsip kebenaran sejagatHow do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model a four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through